Based in jacksonville, florida, republic of research is a platform by brian london, ph.d. student at the university of florida, college of health and human performance. his posts explore scale development, survey design, research methodology, marketing implications and branding through interaction with sample documents.

Rebranding: Memphis Tourism

The Memphis (Tennessee) Convention & Visitors Bureau has rebranded and is now known as Memphis Tourism, the official destination marketing organization representing the tourism and hospitality industry for Memphis and Shelby County.

Data driven research, stakeholder interviews and audience testing drove the effort that led to the name change, along with a refresh of the organization’s music inspired logo and tagline. 

The Memphis Tourism brand focuses on music at its core, and the strong connection it makes with visitors from all over the world.

Source / Data Driven Decision Process: here