Based in jacksonville, florida, republic of research is a platform by brian london, ph.d. student at the university of florida, college of health and human performance. his posts explore scale development, survey design, research methodology, marketing implications and branding through interaction with sample documents.

Concept Testing

Concept Testing is the investigation of potential consumers' reactions to a proposed product or service before introducing the product or service to market. As businesses and organizations look to launch a product or invest in the development of an idea, concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service.

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