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Travel Industry Indicators

Travel Industry Indicators - Analysis, Outlook and Commentary.


Dear Reader:


     On a beautiful late spring afternoon, twenty-five years ago, two young men attended their first industry conference.  They were very much alike, these two young men. Both had been better than average employees, both were personable and both – as young professionals are – were filled with ambitious dreams for the future.


     Recently, these two men returned to that same industry conference for their 25th time.


     They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had stayed in the Leisure and Hospitality industry.


  But there was a difference. One of the men was the manager of a small department of a DMO.  The other was a DMO president.

What Made The Difference


     Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.


     The difference lies in what each person knows and how he or she makes use of that knowledge.


    And that is why I am writing to you and to people like you about Travel Smart News - The Daily News Briefing.  For that is the whole purpose of Travel Smart News.  To give its readers knowledge – knowledge that they can use in business.


A Publication Unlike Any Other


     You see, Travel Smart News - The Daily News Briefing is a unique publication. It's the industry's only human curated briefing. Each business day, it is put together by a former DMO research analyst – and current Ph.D. student (Brian London). 


     Each business day, Travel Smart News - The Daily News Briefing includes a broad range of information of interest and significance to business-minded people, no matter where it comes from.  Not just destination marketing, but anything and everything in the whole, fast-moving world of business...Travel Smart News - The Daily News Briefing gives you all the industry news you need - when you need it.

Knowledge Is Power


     Right now, I am reading yesterday's issue of Travel Smart News - The Daily News Briefing.  It combines all the important news of the day. Short, easy-to-read briefings, with links to the full report for those that want to explore more.  Every phase of the marketing cycle and


every vertical of the industry is covered, from articles on destinations, airlines, ground transportation, regulation, technology, demographics, economics, and everything in between. And there is briefing after briefing of Travel Smart News, filled with fascinating and significant information that's useful to you.  A daily section dedicated to general business trends helps you become a smarter executive who sees the big picture.  There are sections on technology, marketing, policy, partnerships, regional developments.  If you have never read Travel Smart News - The Daily News Briefing, you cannot imagine how useful it can be to you.


  Much of the information that appears in Travel Smart News - The Daily News Briefing is curated each morning, early, so that you get the summary as early as possible each business day.  

A $250 Subscription


     Put our statements to the proof by subscribing for the next 13 weeks for just $250.  This is the shortest subscription term we offer - and a perfect way to get acquainted with Travel Smart News - The Daily News Briefing.  Or, you may prefer to take advantage of a longer-term subscription for greater savings; a 26-week subscription at $395 saves you $105 every six-months. 


     Simply fill out the enclosed order card and mail it in the postage-paid envelope provided.  And here's Travel Smart News - The Daily News Briefing's guarantee: Should Travel Smart News not measure up to your expectations, you may cancel this trial arrangement at any point and receive a refund for the undelivered portion of your subscription.


     If you feel as we do that this is a fair and reasonable proposition, then you will want to find out without delay if Travel Smart News - The Daily News Briefing can do for you what it is doing for hundreds of readers.  So please mail the enclosed order card now, and we will start serving you immediately.


     About those two industry colleagues I mention at the beginning of this letter: They were attending the same conferences together and together got started in the business world. So what made their lives in business different? 


     Knowledge. Useful knowledge.  And its application. 


An Investment In Success


     I cannot promise you that success will be instantly yours if you start reading Travel Smart News - The Daily News Briefing.  But I can guarantee that you will find Travel Smart News always interesting, always reliable, and always useful.


Sincerely yours,


Brian London

Travel Industry Analyst, Publisher


P.S. It's important to note that Travel Smart News - The Daily News Briefing's subscription price may be tax deductible.